Here's why this could be K-pop’s big year for Grammys recognition.
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“If you look at the stats that BTS and Blackpink put up, they are global superstars,” says Jeremy Erlich, co-head of music at Spotify. “If I were putting on an awards show, I would definitely want to tap into that audience.” “The performance by BTS last year was one of the highlights of the Grammys,” says Steve Greenberg, president of S-Curve Records and a longtime Grammy voter. “It was a moment that got the Staples Center audience excited. And I have to imagine that, even without a live audience, having one of those artists would energize the online community, and [viewership] for the Grammys outside the U.S. would go up dramatically.
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