Why VC Firms Are Investing In Platform To Compete

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Why VC Firms Are Investing In Platform To Compete
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There are hundreds of platform specialists in venture capital today -- and more joining every day. Here's why the area has become such a key point of growth for VC firms.

It’s clear that Platform is more pervasive than ever in venture capital, and that firms are hiring at an ever-faster clip as ancillary services become table stakes to entrepreneurs considering potential partners and term sheets. But there’s still a great deal of education needed around the Platform function and how it can differentiate up-and-coming firms.

Where is VC Platform growing the quickest? Data from the VC Platform Global Community shows three major areas firms are paying attention to as they build out their founder support: Talent, Marketing, and Events.Founders report that hiring is one of their greatest challenges, so it’s no surprise that it’s awithin Platform.

Lerer Hippeau's Director of Platform Stephanie Manning and Senior Talent Manager Amanda Mulay map out quarterly Platform goals.The vast majority of Platform roles spend time focusing on events intended to forge cross-portfolio connections and partnership opportunities. Seventy-five percent of VC Platform members report events, network and community as a part of their responsibilities.

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