Walmart, the Arkansas-based retail giant known more for value than flare, made a splash in Hollywood this week upon the announcement of a deal with streaming service Paramount+.
. Walmart has not released subscriber totals for Walmart+, but the expected figure is much lower, analysts said.
"This is an effort to be more competitive with Amazon as a membership provider," he said. "You've seen both companies increasingly compete with one another and almost mirror one another."Amazon's decision to jump into the in-store grocery businessEven though brick-and-mortar shopping has bounced back since the early months of the pandemic, e-commerce remains a key focus for Walmart, Wissink, said.
"Let's say it's my birthday and I go to Walmart, Walmart+ on mobile can prompt me with a free coffee or free cupcake at the bakery," Wissink said. "Those are benefits for a Walmart+ member."
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