During lockdown, TikTok has been widely used by young people trapped at home. Its growing popularity worries Western governments
DUBBED “the last sunny corner of the internet”, TikTok is a social-media platform from China that is currently downloaded more often than Facebook or its sister services, Instagram and WhatsApp. Its parent company, ByteDance, is the world’s most valuable unlisted technology startup, recently valued at between $90bn and $100bn. TikTok has more than 100m users in the West as well as in China. But its worldwide impact and its Chinese provenance leave some Western governments feeling queasy.
During the coronavirus lockdown TikTok has been widely used by young users trapped at home. Videos marked #coronavirus have been viewed more than 64bn times. About 4.1m users have performed dance routines to “Bored in the House” by Curtis Roach, a hip-hop artist. In Britain thousands film the chorus of applause in their neighbourhood every Thursday evening, and videos with #thankyouNHS—an ode to the National Health Service—have been viewed 421.8m times.
The strategy is working. Celebrities and newspapers have TikTok accounts, and fashion brands are advertising on it. Seven in ten users are reckoned to be under 25. TikTok makes money from ad and from commissions on tips, which users offer through the pseudo-currency of TikTok’s “coins” to their favourite creators. In China, where TikTok is known as Douyin, the app also makes money from e-commerce. TikTok may do so in the future.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
TikTok CEO Kevin Mayer's first task: Help the Chinese app rebuild trust with U.S. regulatorsAs Kevin Mayer moves from leading Disney+ into his new role as TikTok CEO his top priority will be a difficult one: he must prove to American lawmakers, regulators and consumers that they can trust the Chinese-owned app with their data.
Weiterlesen »
Jason Derulo Sparks Outrage Down Under for Lifting Polynesian Teen’s TikTok HitJason Derulo has come under fire for sampling a piece of music by rising New Zealand musician Joshua Nanai (aka Jawsh 685), whose “Laxed (Siren Beat)” has become TikTok’s most explosive…
Weiterlesen »
Disney’s Kevin Mayer to Become TikTok CEOKevin Mayer, the Disney executive who oversaw the launch of the streaming service Disney+, is leaving to become CEO of the fast-growing social media app TikTok.
Weiterlesen »
How Two Young Influencer Marketing Entrepreneurs Have Tapped Into TikToKWith marketing budgets squeezed due to the COVID-19 pandemic, and production shut down, advertisers, apps, so brands are increasingly looking to TikTok influencers as a cost-effective marketing channel. And Yoke Network wasted no time in seizing the opportunities this presented.
Weiterlesen »