In the middle-upper tiers of LinkedIn, in boardrooms and board-Zooms across the country, and at business conferences around the world, the metaverse is very much just around the corner, and everyone is desperate not to be late. jwherrman writes
According to Meta, the massive consulting and professional-services firm will “help companies use VR to transform the way they engage employees, interact with customers, or create products and services in the metaverse.
One could make the case that this is simply a savvy strategy to diversify Meta’s business away from its core social-media platforms and one that it has been executing for a while: Hundreds of thousands of Walmart employees enjoyed perhaps their first-ever experiences with VR courtesy of their managers, who asked them to
Oculus to watch training videos in break rooms across the country. Meta’s new partner, Microsoft, spent the last decade shifting its focus from consumer products to a lucrative enterprise business, recording record profits in the process.to use, like expense software or a videoconferencing platform or a task-management suite, isn’t especially exciting, but at least it makes sense.
But it feels like there’s something more personal and risky going on here. The back half of Zuckerberg’s keynote contained multiple expressions of gratitude to his boss peers for their “partnership” and included an incredibly boss-brained but sort of poignant feature intended to solve a problem with which any Zoom-era white-collar manager can empathize: checked-out employees turning off their webcams in meetings. “We’re also bringing avatars to video chat,” Zuckerberg said.
What is the future of the internet, of digital connection, of our relationships to virtual and physical worlds? At Meta, and soon in other offices around the world, maybe the metaverse question is less theoretical. Here are some more relevant ones: Who’s your Mark? And is he happy?Daily news about the politics, business, and technology shaping our world.
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