Twitter's new homepage algorithm is feeling a little like TikTok
subscription offering, Twitter’s financial situation appears little better than it was before Musk’s acquisition of the company. A change to Twitter’s fundamental newsfeed algorithm might be Musk’s latest roll of the dice. The short-form video app TikTok’s recommendation algorithm is famous for its addictive properties; if Twitter can do the same for tweets, it would mean more eyeballs on ads and more dollars in the bank.
The addition of the For You page marks perhaps the most significant change to Twitter’s platform dynamic in years. It’s already having an impact on how users interact with the platform, and with each other. And in classic Twitter fashion, the For You page has birthed a new breed of Twitter celebrity, too: the menswear guy.
Starting around ten days ago, this California-based fashion writer began appearing in the feeds of thousands, perhaps millions, of Twitter users. He runs a moderately successful Twitter account on which he tweets about—you guessed it—men’s fashion. He has opinions about the proper tailoring of suit jackets, he’ll write threads with useful tips like how to shrink an oversized sweater, and sometimes he’ll makeGuy’s account is harmless and good-natured. But it’s not what many users signed up for.
, their tweet prompting a cycle of discourse where some critics pelted them with abuse, other users sprang to their defense, and still others sh-tposted about the whole thing. That dynamic was never healthy. But Twitter’s new formula for virality might be eroding the platform’s core appeal, according to some critics. “It’s increasingly difficult to use Twitter to find out what’s going on,” wrote Max Tani, a media reporter at the news outlet Semafor, in a tweet.
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