Wilford Brimley, Face of Quaker Oats & Diabetes Campaigns, Dead at 85

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Wilford Brimley, Face of Quaker Oats & Diabetes Campaigns, Dead at 85
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Brimley was a staple in the health and food ad space for years.

-- an iconic actor who was the face of Quaker Oats for years, as well as a spokesperson for diabetes education -- has died ... a rep tells TMZ.

Wilford had a lengthy career on camera, dating back to the 1970s with over 70 acting credits. He's perhaps most known for roles in cult classic films like"Cocoon,""The Natural,""The Thing,""Hard Target," and countless other memorable on-screen appearances, big and small. In the '80s, he started breaking out into more traditional films, appearing in flicks like"High Road to China,""10 to Midnight,""Tough Enough,""Jackals,""End of the Line," and a bunch of other B-movies where he'd often play an authority figure or a grandfatherly figure with his deep, comforting Southern accent. One of the best character actors without a doubt.

Folks might remember Wilford more for commercials though over the years -- specifically, his campaigns with Quaker Oats through the '80s and '90s, and maybe even more memorable ... his classic diabetes ads for Liberty Medical -- which was often spoofed, but also beloved.

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