When “Unhinged,” a road rage thriller starring Russell Crowe, opens in the U.S. on Aug. 21, it will be the first major theatrical release since cinemas closed last spring. It’s a bold move — one th…
, opens in the U.S. on Aug. 21, it will be the first major theatrical release since cinemas closed last spring., the company behind the $33 million movie, says the decision to premiere the film during a pandemic was born out of necessity. When the coronavirus shuttered cinemas, studios moved back the debuts of one major movie after another. That meant “Unhinged” found itself jockeying for space with major franchise releases.
“Unhinged” will bow across 2,000 locations, roughly 1,000 fewer venues than a film its size would usually open on. Crucially, theaters in some major markets such as New York and Los Angeles have yet to open, potentially robbing the film of millions of dollars in revenue. In places where cinemas are back in business, it will screen in auditoriums that are at reduced capacity in order to maintain social distancing between audience members.
In the wake of COVID-19, many studios have been selling off movies to streaming services that were once intended for theatrical release — Amazon bought “My Spy” from STX, Netflix picked up “The Trial of the Chicago 7” from Paramount and Apple bought “Greyhound” from Sony. But Solstice says it never considered moving “Unhinged” to a digital platform.
Solstice has a lot riding on “Unhinged.” The film is the first one it will unveil since launching the company in 2018 with $400 million in capitalization. The studio’s goal was to make three to five mid-budget thrillers, comedies or dramas annually — the kind of movies that major studios have largely abandoned in favor of comic book fare. However, the pandemic has scrambled some of those plans.
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