With pub culture on pause in the U.K., low ABV canned cocktails could actually stand a chance there (Via EaterLondon)
, which have captured the U.S. market but not really cracked it in the U.K. The reason for that is also the reason that White Claw’s market domination looks unlikely to replicate itself. Pubs.
Pub culture grips U.K. summer in a benevolently hazy vice, pints of beer and cider ferried across gardens, clinking with pitchers of cocktails. A pint that leads to six in the sun with mates has such dominance over youngish people’s drinking habits in the U.K. that White Claw wouldn’t stand a chance against it — or would at least see its popularity come to a head. Where U.S. session drinking culture was susceptible, “the sesh” is baked in., squeezing a summer of drinking into people’s homes.
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