Will Dynamite become the long-awaited breakthrough for BTS – and K-pop – at top 40 radio?
The single, a disco-pop jam that doubles as the group’s first all-English-language single, is already their highest-charting single on the mainstream top 40-based Pop Songs radio airplay chart, where it comes in at No. 20 in its first full week of tracking.
JJ Ryan, program director at KJYO Oklahoma City, says that the hot start for “Dynamite” indicates a sustained radio run. “The fact it’s top 20 in its first week is impressive,” he says. “Most songs take weeks to get to that point, and BTS did it in the first week. I expect this song to continue to grow, get stuck in listeners’ heads, and move up on station playlists as time goes on.”
“Sometimes, there is that language barrier, unfortunately,” says Calder, nodding to the fact that most K-pop singles -- including every BTS single prior to “Dynamite” -- are a mix of Korean and English. Although strides have been made at U.S. radio to become more multilingual over the past five years, with No. 1 hits like “Despacito” and “I Like It” prominently featuring singing and rapping in Spanish, the large majority of top 40 songs remain in English.
“[The BTS Army] have sent radio DJs and programmers care packages just to show how passionate they are about helping to break BTS through,” adds Calder. “I’ve never, in my entire career, been sent a care package from a fan group. We get them from artists all the time, but never from a fan group!”
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