Microsoft might just have crossed a line with new Start menu adverts
We’re aware that we are starting to sound like a broken record with the whinging aboutClearly, Microsoft is aware that this is a controversial addition to Windows 11, which is why it’s happening in a limited form . The software giant even states in its blog post that: “As a reminder, it is normal for us to try out different concepts in the Dev Channel to get feedback.”
Microsoft specifically asks for feedback from testers, and we’re betting it’ll get it – particularly now these ‘badging’ pop-ups are taking a form that’s more obviously advertising. Being told to sign up for a Microsoft account is a sensitive point for some folks, too, who don’t want anything to do with it, and just want their OS to be a standalone piece of software that’s not further meshed into Microsoft’s ecosystem.
What’s also a concern here is the flagging of the ad with a yellow warning circle and exclamation point, which suggests that there’s something seriously wrong with your system setup. That’s not fair, and some might argue a cynical way of cajoling less tech-savvy folks into signing up for a Microsoft account .
Granted, if the person in question isn’t good with tech, it may not be a bad thing to ensure cloud backups are in place, if they haven’t done anything else on the backup front themselves. But still, ads in the Start menu – one of the main parts of the Windows interface – is not the way to go about this. At least not if you don’t want to annoy and alienate the majority of Windows 11 users who aren’t going to be impressed with Microsoft’s growing ‘badge’ collection .
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