Here's everything you need to know about Mulan coming to Disney Plus and how it could shake up the movie business
The company believes that the release of the action epic will help drive subscribers while serving as a valuable test case to determine how much of their hard-earned cash customers are willing to part with in order to watch a movie that was originally intended to debut exclusively in cinemas.
For now, Disney’s CEO Bob Chapek says “Mulan’s” big move isn’t reflective of a new business model for the company — even though it kind of is. Disney may be signaling to exhibitors that it’s not turning its back on cinemas and that it will respect their ability to have exclusive access to the studio’s content, but Chapek wouldn’t be so interested in testing the waters if the possibility didn’t exist that the studio would dive back into streaming with some other oft-delayed theatrical release. There’s plenty to pick from on that score. Disney has shelved a number of buzzy titles since the pandemic shuttered theaters.
Disney’s decision to mix things up with “Mulan” comes just days after AMC Theatres and Universal stunned investors when they announced thatthat would enable some movies to debut their film on home entertainment platforms within 17 days of their theatrical debut. The two companies hailed the move as an important evolution in film distribution, but other chains such as Regal and Cinemark were cool to the new model.
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