When Burç Akyol initially applied for a spot on the Paris Fashion Week women’s schedule last year, he was turned down. It turned out to be a blessing in disguise–instead, he is making his debut this season fresh off reaching the finals of the LVMH Prize.
“My greatest fear was to let down our teams and the people who believe in us by losing the competition. I now realize it doesn’t work like that. When people believe in you, they believe in you, no matter what, and that gives me even more energy to keep doing what I do and to really push what I believe in,” he told WWD.
He believes the “added soul” he puts into each garment transfers to the wearer. “A beautiful, well-made garment changes your posture, your mood and the way you face the world, and can help you become the best version of yourself,” he said. “It’s an evocation, literal and emotional, of this year’s journey on so many levels, at times stormy,” he said of the collection, which he teased with a short clip of palm trees bending in a sandstorm.In order to get permission for the events, he has to go door-to-door to garner signatures from his 70 neighbors, transforming the show into a community project.
The personal touch chimes with Akyol’s idea of what a fashion label should be. “I want to turn this brand into a ‘maison.’ Why? Because I grew up with Dior and all these other houses that shaped my imagination of what couture is,” he said.
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