With Tariq The 'Corn Kid' On Cameo, Who Should Profit Off Viral Moments?

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With Tariq The 'Corn Kid' On Cameo, Who Should Profit Off Viral Moments?
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The adorable boy going viral for his love of corn has raised questions over the ethics of internet fame.

Whenever a soundbite goes viral, the internet finds a way to extend its shelf life with an even catchier song to match. This month, a little boy adorably explaining his love of corn became the latest internet sensation. The boy, whose name is Tariq,, in which comedian and actor Julian Shapiro-Barnum interviews children in New York City playgrounds. .” — shared his delightful commentary on the joys of corn during his interview, and the video of the exchange quickly went viral.

Internet creators The Gregory Brothers, for instance, have already remixed the original video, turning the soundbite into a song for millions of views called “It’s Corn.” The group originally became famous for their “Songify The News” bits on their, which has since expanded to a bigger audience on TikTok and other platforms, turning viral soundbites from news clips into autotuned songs.

The “It’s Corn” song has also quickly gone viral, furthering Tariq’s internet fame. As is standard with any trending sound, TikTok users were quick to use the audio to share their obsession with corn, along with their pets, their cult favorite products, and even their own merch based on the song.

On Monday, August 21st, the Recess Therapy Twitter account announced that the “It’s Corn” song’s proceeds would be “split with Tariq and his family.”was accompanied with the caption: “We’re so excited to announce that, in partnership with Tariq, his family and @schmoyoho — we’ve launched ‘It’s Corn,’ the official song of this crazy corntastic moment we all created together! All proceeds are being split with Tariq and his family. So, please support and give it a listen! It’s streaming everywhere.

Tariq and “It’s Corn” are really a case study of a wider issue — pop culture’s relationship with Black people on the internet. When TikTok became a household name at the start of the pandemic, dances created by Black teenagers went viral and were quickly coopted by white creators, who went onto have massive, even mainstream careers themselves.

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