If the product team got it right, you may hear people in the near future refer to the Celestiq as the Cadillac of Cadillacs.
Despite currently building some of their most enthusiast-focused vehicles ever with many fine attributes, Cadillac has lost the most precious and fragile attribute of all: prestige.
Cadillac’s upcoming Celestiq ultra-luxury sedan could remedy this with a compelling fastback design, groundbreaking technology, and starting price over $300,000. This isn’t the first time Cadillac has leaned toward the uber-exclusive end of the market. The 1957 Cadillac Eldorado Brougham was a limited-production flagship that at the time was the most expensive car sold in America.
There was a time in this country when the name Cadillac had almost universal respect, and that owning one—or the thought of owning one—was a goal for many Americans, a clear and conspicuous symbol of success. This was a time when to be called “the Cadillac of...” whatever meant being the best of, or of the highest quality. For the three decades after World War II, no car captured the imagination and aspirations of so many Americans as did Cadillac. Anyone born after this period cannot fully appreciate the grip on the American psyche that these carsWhich is another way of saying that this is no longer true.
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