Playbill has been around for 136 years and has become a cherished souvenir at theaters. Now, amid the pandemic, the publication is doubling down on its digital presence — and it's doing quite well.
. On the 51st anniversary of the Stonewall Riots, she put together a Gay Pride program, and in celebration of the 100th anniversary of the 19th Amendment, she produced a Women in Theatre special."These full-on, hour-and-a-half benefit concert spectaculars that you are more accustomed to seeing on CBS after a hurricane is something that you are now seeing on Playbill.com andhas been able to get all kinds of theater stars to appear online, such as B.D.
It has been a remarkable 180 to be serving within theaters, at productions, and then now producing productions ourselves online."It has been a remarkable 180 to be serving within theaters, at productions, and then now producing productions ourselves online," says Birsh.photo editor, Marc J. Franklin, did his last photo shoot on March 6, so he's had to figure out new ways to create content.
"We'll have to reinvest our own capital back into the company in order to bring it up to speed, once Broadway is back," Birsh says."But the online is functioning and keeping us in the public's eye and keeping the doors, you know, partially open, the lights on dim. But we will return."Previous audio and Web versions of this story incorrectly identified Philip Birsh as
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