Target faced a woke culture backlash over its Pride Month merchandise and saw its sales plummet for the first time in six years.
All that junk got yanked after consumers protested. But the damage was done.
Target knows it messed up big-time, too: “Traffic and top line trends were affected by the reaction to our Pride assortment,” saidSales at stores and digital channels open for at least a year were down 5.4%. E-commerce sales saw nearly twice that drop, 10.5%.What’s truly bizarre is that Target followed its Pride planI.e.
Monday saw Target post its first quarterly sales drop in six years after customers revolted when the company went all-in on woke merchandise for Pride Month.Especially because it’s not yet clear that the company’s top brass have gotten the lesson. CEO Brian Cornell says Target will be “mindful of timing, placement and presentation” when it comes toBud Light took a major dip after the company partnered with Dylan Mulvaney.virtue-signaling aimed at a tiny sliceShoppers don’t want to be bombarded with politics — of any kind! — when trying to find some new t-shirts for their kid or a
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Pride Month backlash leads to first quarterly sales drop for Target in six yearsTarget slashed its annual earnings forecast after its quarterly sales dropped for the first time in six years, a decline attributed to inflation, retail theft, and the consumer boycott over the retail giant’s transgender-themed Pride Month collection.
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Target sales tumble after Pride Month backlashThe retailer slashes its full-year outlook as price-conscious shoppers stick to essentials, do their discretionary spending elsewhere.
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