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, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – claimed fan pressure has “kept the club honest” after backlash stemming from a planned increase in season ticket prices.their new kit deal with SUDU last week , promising to price shirts at £58 and £80 for replica and pro jerseys respectively.
The Midlands club faced protests from their fans earlier this summer after proposing increases in season ticket pricing – plans which were eventually scrapped after a petition got 15,000 signatures. Chairman Jeff Shi had said that commercial growth was “vital” for the football club’s sustainability and competitiveness.“The Wolves fans were very unhappy about ticket prices increasing.
Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST. “Full respect to the fanbase for that. Wolves made a huge mistake by being so aggressive, and I think this kit deal is a knock-on from that.Photo by Jack Thomas – WWFC/Wolves via Getty Images
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