Women’s basketball seems to have found a winner with its new Sweet 16 format in March Madness and the timing couldn’t be better with looming TV contract negotiations on the horizon.
South Carolina fans celebrate after defeating Maryland in an Elite 8 college basketball game of the NCAA Tournament in Greenville, S.C., March 27, 2023.
“It has to,” she said. “I’m very much looking forward to seeing those conversations. It only can be good for the game. People are talking about it.”TV ratings for games on Friday and Saturday averaged 1.2 million viewers, a 73% increase over last year. Saturday afternoon’s Ohio State and UConn matchup on ABC was the most watched women’s Sweet 16 game on record with an average of 2.4 million.
“When you’re looking at how ratings are performing as you’re preparing for a negotiation you don’t just look at one year,” he said. “You’re looking at the historical value while projecting out the future value.” The NCAA also hopes the success leads to more cities bidding to host the regional games and eventually the Final Four.
“When we host events like this there’s no playbook to say it’s a guaranteed success,” Seattle Mayor Bruce Harrell told The Associated Press. “You don’t know how the fans are going to come out, but what has been proven time and time again, particularly around women’s sports is that they come from all over the state even come from Canada. ... The revenue is incredible for our tax base.”
“You get to see more teams,” said Lichliter, who was wearing an LSU championship football shirt from 2019. “Next year is Albany and Portland , so we’ll see how that goes.”The two-city format will be in place at least another three years. The next bid cycle starts in July where regional hosting will be decided from 2027-31.
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