Kate Flannery was out of work and out of money when a frizzy-haired babe in hot pants handed her a business card. It featured a girl in a bikini and striped athletic socks. “American Apparel,…
Kate Flannery was out of work and out of money when a frizzy-haired babe in hot pants handed her a business card.
It featured a girl in a bikini and striped athletic socks. “American Apparel,” it read. “A progressive, provocative retailer.”American Apparel came to define the mid-2000s indie-sleaze aesthetic pre-#MeToo, with its racy photo shoots, porno-chic vibe and mutton-chopped, sex-crazed, svengali-like CEO Dov Charney., chronicles her 3.5 years there and provides a tantalizing glimpse into the company’s meteoric rise and fall. “It was a cult,” writes Kate Flannery of working for American Apparel.
Two days later, Flannery was in NYC, staffing a new boutique with capable cuties. She did this in Boston, New Orleans, Tempe, Miami. She happily stripped for ad campaigns in the name of post-feminism. But the more she learned about Charney, the more disillusioned she grew. He masturbated in front of reporters and subordinates. He promoted employees who slept with him and paid their rent. He instructed his “girls” to call him “daddy.”“This wasn’t a revolutionary, egalitarian society, all of us equals,” Flannery realized. “We were … a straight-up harem.”She stayed on “anesthetized by the pleasures of Los Angeles” until she was laid off during the 2008 recession.
At that point, she got a job “typing and taking notes” for a reality show. It was, she writes, “Exactly the kind of boring corporate job I was looking for.”
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