Alcoholic beer will not be sold in and around World Cup stadiums after all.
in a since-deleted tweet Friday. Budweiser later acknowledged in a statement that "Some of the planned stadium activations cannot move forward due to circumstances beyond our control."The ban will also anger many Western fans, some of whom see alcohol as part of soccer supporter culture. They will still be able to drink at FIFA’s official fan festival and at a couple hundred hotels in and around Doha. Only non-alcoholic beer will be available at stadiums, though.
Brazil said it had instituted the ban to prevent violent fan behavior at soccer matches. FIFA’s sponsor deal with Budweiser was widely seen as the major reason why it pushed to overturn the ban.
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