NBC Nightly News with Lester Holt won key demographics during the two weeks of the network’s Olympics coverage, while World News Tonight with David Muir continued its streak atop total viewer…
ABC and NBC both trumpeted their feats in Tuesday news releases, a mixture of raw numbers, promotional facts and in-the-weeds stats.s No. 1 showing among total viewers was the first time in 29 years that it had done so during the two weeks of a Summer Olympics.
NBC News, which featured Holt anchoring from Tokyo for 16 consecutive days, focused on its demo leads. Example: “ABC’s Nightly News by a whopping +638,000 , its biggest lead over the network in 39 weeks .” In the 18-49 demo, NBC News said thatFor further Nielsen scorekeeping purposes, Holt’s newscast was retitledbecause Olympics coverage preempted it in some markets. ABC News noted that the retitled telecasts are excluded from NBC’s season averages.
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