A monstrous 32-inch-tall plastic Galactus could point the way to the future of superhero toys.
step up to luxury-level action-figure pricing? Hasbro’s answer is to crowdfund in advance to gauge interest, as part of the toy maker’saimed at creating dream-scenario action figures not available in stores.A product is presented online for fans, who then have 45 days to pledge the full price. If the goal number of backers is reached, those backers are charged, and the toy goes into production. If not, the toy doesn’t go into production, no one is charged and it’s back to the drawing board.
A superhero action figure approaching half a grand or more isn’t an anomaly. Hong Kong action figure maker Hot Toys has a highly detailed Iron Man figure based off the character’s movie appearances that cost over $400. ASo Hasbro knows when it goes bigger in size and price, it isn’t alone
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