By creating clothes that are online-only, Tribute sees a creative opportunity to have people wear things that could never exist on planet earth.
now. All of this is possible because social media has primed us for dressing for a digital audience rather than a physical one.So it’s no surprise that some brands are continuing to blur the line between reality and fantasy, taking us into fashion’s uncanny valley.makes digital clothing that it places on people who spend up to $699 on a top that only exists online. The inspiration for the brand was the Sims, Grand Theft Auto, and other video games.
Tribute’s Instagram page sometimes makes it tricky to determine what is real and what is digital. But its gravity-defying aesthetic makes it easier to discern. The clothes aren’t necessarily supposed to look real, but they can certainly make you do a double-take and question it. So naturally, I wanted to see if my friends would be able to tell if I was wearing digital clothes, without being primed for the possibility.
Having tried Tribute’s cyber garments myself now, I now see the appeal of it. I am often guilty of scrutinizing my outfit in photos, and if the fit is only slightly off, I will delete said photo. Looking at myself in these flawless virtual pieces, however, the end result had the desired effect that fashion should have: It made me feel. Like me, but amplified.
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