WSJ News Exclusive | Advertisers Seek to Revise Deal Terms With Streamer Quibi

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WSJ News Exclusive | Advertisers Seek to Revise Deal Terms With Streamer Quibi
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Some of streaming service Quibi's major advertisers like Walmart and Pepsi have asked to adjust deal terms, says a person familiar with the matter

The advertisers, which include PepsiCo Inc., Yum Brands Inc.’s Taco Bell, Anheuser-Busch InBev SA and Walmart Inc., have asked for the changes because of concerns about the service’s low viewership or the impact of the coronavirus pandemic on their businesses, one of the people said.

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