Apple looks to bring feature-length films to theaters before releasing them on its streaming TV service
Apple Inc. is looking to make a splash in Hollywood by bringing feature-length films to theaters before releasing them on its streaming TV service, according to people familiar with the plans.
The company has made overtures to cinema chains and consulted with an entertainment executive as it pursues a traditional theatrical-release plan that would keep its movies in theaters for weeks before becoming available on Apple TV+, these people said.
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