WSJ News Exclusive | Fanatics Bets on Its Fans to Win Sports-Gambling Race

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WSJ News Exclusive | Fanatics Bets on Its Fans to Win Sports-Gambling Race
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Fanatics plans to launch its first gambling app in Tennessee and Ohio on Monday, years after others entered the fast-growing market. CEO Michael Rubin says the sports-merchandising company’s 95 million customers offers an edge over competitors.

Fanatics Inc. is late to the sports-betting game. Its chief executive thinks he has a strong hand. On Monday, the sports-merchandise company plans to launch its first gambling app in Tennessee and Ohio, years after others entered the fast-growing market.

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