Google wants its own TikTok. It may spend big money to get there.
Google has held discussions about acquiring a video-sharing startup that could help it counter fast-growing TikTok, people familiar with the matter say.
Google is weighing a deal for Firework, a free smartphone app for users to share 30-second homemade videos with strangers. Like TikTok, Firework tries to surface viral, edited videos from unlikely sources, though Firework aims for an older audience than its better-known competitor out of China that is big among teens.
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