Breaking: The NFL is in advanced talks with Google’s YouTube for exclusive rights to its Sunday Ticket package, people familiar with the matter said
The addition of Sunday Ticket would provide a boost to YouTube’s streaming efforts as the video platform attempts to broaden beyond advertising sales into subscription revenue.
Under the scenario being discussed, NFL games would be available to be streamed on two subscription services, YouTube TV and YouTube Primetime Channels, next season. Google is a unit of Alphabet Inc.Inc. as the most viewed streaming service on TV for the first time earlier this year, according to Nielsen data.crossed more than 5 million subscriptions and trial accounts in June, according to the company. Primetime Channels, which launched in November, allows viewers to individually subscribe to more than 30 streaming services.
Sunday Ticket would be offered as an add-on to both services, the people familiar with the potential agreement said.
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