Paramount is discussing rebranding its Showtime cable channel “Paramount+ With Showtime” and stocking the network with content from its Paramount+ streaming service, people familiar with the matter said
Paramount Global is discussing rebranding its Showtime cable channel “Paramount+ With Showtime” and stocking the network with content from its Paramount+ streaming service, people familiar with the matter said.
into a single platform, the people said. The company is betting that the changes will act as an incentive for the cable and satellite providers that carry the Showtime channel to agree to Paramount’s plan, the people said.
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