Playboy, which no longer publishes its magazine and pivoted to brand licensing and commerce, is valued at $415 million as it seeks public listing
Playboy is going public again after being acquired by a blank-check firm, a deal that valued the brand made famous by its iconic adult magazine at $415 million, the company said Thursday.
Playboy, which was taken private in 2011 by founder Hugh Hefner and private-equity firm Rizvi Traverse, will return to the public markets by merging with Mountain Crest Acquisition Corp., a special acquisition company, or SPAC, set up earlier this year that trades on the Nasdaq exchange.
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