WWD is the only fashion brand participating in TikTok's Creative Learning Fund.
WWD is increasing its presence on TikTok by joining the social media platform’s new Creative Learning Fund.
As part of the program, WWD’s TikTok account will feature five short-form videos per week that educate viewers on different areas of fashion, beauty and retail. WWD has already started producing this content, launching a franchise called “Lessons in Style” that focuses on topics such as the history of the little black dress, Nineties supermodels and iconic Met Gala red-carpet looks.
TikTok launched the initiative after seeing its user base increase amid the coronavirus pandemic and how users are gravitating toward informative, motivational and inspiring content. The Creative Learning Fund is part of TikTok’s $250 million pledge to support its community during the pandemic.
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