Elon Musk’s X, the service formerly known as Twitter, will again begin accepting political advertising — with some caveats. In a blog post Tuesday, X said that “Building on our co…
In a blog post Tuesday, X said that “Building on our commitment to free expression, we are also going to allow political advertising,” beginning in the U.S., which dates back to October 2019. At the time, then-CEO Jack Dorsey, explained the move to cease political advertising globally by saying, “We believe political message reach should be earned, not bought.”
According to X, the company will “continue to apply specific policies to paid-for promoted political posts. This will include prohibiting the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in an election, while seeking to preserve free and open political discourse.”
In addition, the company said it will also provide a “global advertising transparency center” that will let anyone review political posts being promoted on X, in addition to “robust screening processes to ensure only eligible groups and campaigns are able to advertise.”
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