Adidas doesn’t know what to do with its collection of unsold Yeezys. But the company's CEO suggested a lot of ideas are on the table.
A pair of Yeezys at Men's New York Fashion Week in 2018. Photo: Matthew Sperzel/Getty Images, the artist formerly known as Kanye West. But the company's CEO suggested this week a lot of ideas are on the table.Yeezy shoes are still in high demand and are selling well above retail value on the resale market months afteran earnings call last week
that the company has received more than 500 requests to buy the stock of unsold shoes, but selling it “would not necessarily be the right thing to do.” “I think the goal that we have is to do what damages us the least, and that we do something good,” Gulden said during the company’s earnings call on Wednesday,“We could sell it with a small margin and give the margin away for different donations,” he said.Gulden suggested the shoe may “come back again” due to their premium status and the continued high demand for the brand, according to CNN.
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