Instagram is putting ads on both the Explore tab and profile feed as well as AI-powered multi-advertiser ads. Yes, you read that right: ads attached to other ads.
to its advertising ecosystem that includes a bunch of adjustments to how brands can buy time in front of Instagram users including an update to Facebook Reels, adding ways to make campaigns more performant with artificial intelligence , and introducing new ad placements and formats on Instagram.
But the biggest change is coming to Instagram where it is adding ads to both the Explore tab and profile feed as well as AI-powered multi-advertiser ads. “As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators,” the company says.
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