The viral TikTok butter board trend may be boosting butter sales.
The viralLand O'Lakes says its total U.S. volume sales for sticks of butter rose 7.6% in the four weeksDemand continued to soar through October, a spokesperson told Axios, with monthly sales up 18.2% over 2021.
Fall is also the unofficial start of the baking season, so it's impossible to say for sure what's driving demand for the dairy product.For the uninitiated, a "butter board" is like a stylized charcuterie board, but with... butter. The idea is to slather softened spread spread on a serving dish, sprinkle it with herbs, edible flowers or other toppings and scoop it up with your carb of choice.ave been viewed on the platform more than 332 million times as of this week.
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