TikTok star Charlidamelio just launched her new fragrance BornDreamer, a fresh jasmine-infused scent with a dash of authenticity ✨
. And it has a special place in D'Amelio's heart. "I've been going to [Ulta] since I was little, getting my dance competition makeup in my hometown," she says.
"Ulta Beauty is thrilled to welcome Born Dreamer by Charli D'Amelio to our fragrance family," says Penny Coy, the vice president of merchandising at Ulta Beauty. "As Gen Z's preferred beauty destination, partnering with Charli on this exciting launch was a natural fit and one we know guests will love.
At just 18, D'Amelio has already been at the center of many shifts in how we consume social media. She's propelled TikTok fame to new heights and is a reality star with her family on Hulu's. Now she's testing the waters to see if she can translate her TikTok fame into a successful perfume the way traditional celebrities have done before her.
"I am going through this new stage of my life that is adulthood, and figuring out what things I love to do versus what I liked to do two years ago," D'Amelio says. "Obviously I'm the same person, but anyone who's 15 versus 18 is in a very different mindset, and that's something that I'm very excited to explore with everyone."and retails for $48 for a 50-milliliter bottle and $35 for a 75-milliliter refill.
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