You Have Probably Already Heard This Song From John Lewis' New Christmas Advert

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You Have Probably Already Heard This Song From John Lewis' New Christmas Advert
John Lewis Christmas AdvertRichard AshcroftThe Verve
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Daniel Welsh is a London-based entertainment journalist at HuffPost UK. His areas of expertise are film, TV and music. He particularly enjoys reality TV, Madonna and getting compliments about his hair.

While the John Lewis ad is mostly associated with stripped-back covers of existing songs, past clips have also used original songs, as was the case with last year’s offering.Instead of a cover, John Lewis is encouraging people to record their own takes on Sonnet via TikTok, with the best entrants being put onto a shortlist.

The Verve frontman Richard Ashcroft will then select his favourite next month, which will be used as the soundtrack to the ad when it airs on regular TV on Christmas. Sonnet was the fourth single to be taken from The Verve’s breakthrough album Urban Hymns back in 1998. At the time, the group was reluctant to release any more singles from the already-popular album, with frontman Richard Ashcroft agreeing to do so only if it used formats that were not eligible for the UK charts.

The band’s label agreed, but an imported version wound up becoming so popular that the single ended up charting anyway .Girls Aloud Release New Version Of Classic Hit 20 Years Later In Sarah Harding's Memory

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John Lewis Christmas Advert Richard Ashcroft The Verve

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