Young moviegoers don't mind paying extra fees to see films on the big screen, if it means they get to sit in the best seats in the house, a new survey says.
," which will eliminate the one-price-fits-all approach to selling tickets. For example, moviegoers who want to sit in the middle of the auditorium would pay a few dollars more and those who choose the front row would pay a few dollars less.
Blancaflor said these younger consumers are "extremely eager" about the entertainment they consume and are the ones buying the majority of concert tickets, which also have dynamic pricing. In both generations, more than 50% of respondents said they'd be willing to pay a few extra dollars for preferred seats.
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