Creators have taken over the internet, but now they’re coming for something more traditional: restaurants
.” “Whether amassing audiences that span millions, or opting for niche, creator economy describes the leveling of the playing field when it comes to creating a ‘brand’ that holds the potential of being developed into multi-million if not billion dollar powerhouses in the same way CPG giants have been able to,” Hernández writes. She notes, of course, that not everyone has what it takes to transcend beyond their digital platforms.” But clearly, those who can, are.
For those granted the opportunity to stick their name onto a fun food concept, the appeal seems obvious. The results, as former Eater editor Madeleine Davies, are basically win-win: “exposure and to give their fans conditional access to their personalities through the dining experience.” To that end, the pull of MrBeast Burger isn’t the burger, as Buzzfeed’s Kelsey Weekman pointed out.
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