A study has found that nearly half (45%) of TikTok users found themselves scrolling through TikTok in the time they’d usually be swiping right on dating apps like Tinder, Hinge and Bumble. 👀 Read more:
We suppose it makes a lot of sense that we’ve absconded the apps in favour of a community where the idea of rejection feels less like the end of the world, and you can wilfully watch other people for your own entertainment -- or feel seen by their actions -- without the fear of someone you aggressively fancy calling you an uggo by ignoring your really pleasant Hinge comment.
It’s not just dating apps! Apparently, 35% of us have strayed from watching TV and streaming services since downloading TikTok, and 41% have listened to less, essentially pointing towards a future where TikTok consumes every waking minute of our lives. Does that sound like a bad thing? Well, maybe. But what doesn’t is the idea that we are finding solace and comfort in digital entertainment rather than focussing on the false and flimsy validation provided by dating apps. Anything that distracts us from such a strange source of affirming our hotness is a good thing to us.
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