UK-based users accounted for more than two billion video views of clips on health conditions in 2021.
YouTube added a new seal of approval to accounts run by licensed doctors, nurses, psychologists, and other health practitioners or organisations who have passed stringent verification checks to fight misinformation.
“We need to do as good a job as possible to bring rigour to the content that they are subsequently consuming when they do start their care journey online.” Potential health creators submitting their accounts have to go through a rigorous, multi-stepped verification process that works in partnership with the Academy of Medical Royal Colleges and the NHS.
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