.YouTube is launching a $100 million fund to support Black creators on its platform.
The platform will host June 13 live stream 'Bear Witness, Take Action' hosted by Keke Palmer and Common.“At YouTube, we believe Black lives matter and we all need to do more to dismantle systemic racism,” YouTube CEO Susan Wojcicki wrote in a Thursday morning
where she announced the multi-year fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories.”on Saturday, June 13. Hosted by Common and Keke Palmer, the 90-minute special will feature YouTube creators, artists, public figures and activists. There will be roundtable discussion, panels, musical tributes and other elements and will feature Jemele Hill, Soledad O’Brien, Patrisse Cullors, Roxane Gay, Prince EA, Baratunde Thurston and others.
During the event, viewers will be encouraged to donate to the Equal Justice Initiative, to which YouTube has already committed $1 million in donations.is produced by SpringHill Entertainment, Fly on the Wall and Byron Phillps. Reginald Hudlin serves as executive producer and showrunner. “The execution of George Floyd — and Breonna Taylor and Ahmaud Arbery — has led to unprecedented protests for racial justice in every part of our nation — and globally. And it started in part because 17-year-old Darnella Frazier defiantly and courageously recorded the video that has forced us all to confront what we were seeing and name it," said Malika Saada Saar, a civil and human rights lawyer and social impact human rights lead at YouTube.
In addition to YouTube’s outward-facing efforts, Wojcicki said it will look inward and “examine how our policies and products are working for everyone — but specifically for the Black community — and close any gaps.” Further, she said YouTube would work to make sure Black creators and users are protected from hateful, bullying and white supremacist content.
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