Usage of YouTube on TV sets is up, and YouTube wants to secure more ad dollars going to streaming TV. But advertisers still see the video giant as primarily a mobile and desktop platform.
By Sahil Patel Close Sahil Patel June 1, 2020 6:00 am ET YouTube wants advertisers to spend more to reach the consumers who are increasingly using their television to watch videos on its platform.
“Becoming a TV platform requires a lot of field work in curating the content and really defining the audiences you’re curating this content for,” Mr. Toccafondi added. Advertisers spent more than $6.5 billion in the U.S. on advertising that appeared on internet-connected TV screens in 2019, according to eMarketer Inc.
“More and more marketers are having a dedicated line item in their media plans for streaming,” said Debbie Weinstein, vice president of global solutions for YouTube, a unit of Alphabet Inc.’s Google. “We want to make sure they are considering YouTube as well.”
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