Youtube has new projects in the works with Demi Lovato, Markiplier and David Blaine
YouTube took its annual Brandcast pitchfest virtual this year, making the case for the enduring value of its platform amid a global pandemic that has forced many people into lockdown.
“With film and TV production halted and cinemas closed, so much of our mass entertainment has ground to a halt. But what’s happening in the digital video space is arguably as relevant as it’s ever been in YouTube’s 15-year history,” Kevin Allocca, YouTube’s head of culture and trends, said in a video pre-recorded from his Queens apartment.
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