U.S. new car sales have been recovering for 6 straight weeks. They're still low compared to pre-coronavirus levels, but huge incentives have helped attract buyers despite an economic crisis.
A customer looks at trucks at a Toyota dealership in El Monte, Calif., on Friday. Car sales have been recovering for several weeks, despite the continuing coronavirus outbreak.A customer looks at trucks at a Toyota dealership in El Monte, Calif., on Friday. Car sales have been recovering for several weeks, despite the continuing coronavirus outbreak.Unemployment is mounting. The economy keeps falling deeper into a recession — or worse. The coronavirus continues to spread.
The steady improvement is fueled, in part, by big incentives for customers who can afford to buy. Dealers are promoting 0% loans for as long as seven years."To be honest, I've never really seen incentives like these," she says.And consumers are paying attention. In April, no-interest loans accounted for a remarkable 26% of new car sales, she says.
That market is smaller, of course, because the ongoing economic crisis has many would-be buyers either unable to afford a new car, or understandably reluctant to make a big-ticket purchase given the economic risks they face.
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