Andrew Fitzsimons, celebrity hairstylist, is launching his namesake beauty brand, incubated by Maesa.
and hairstyling, and include ranges for every hair type. “It was important for me to be able to show the beauty of each hair type in my brand,” he said. “In Europe, you learn all hair types, you don’t just learn whatever your specific hair type is.”Fitzsimons first started hairstyling after dropping out of school at the age of 13. At 16, he moved to Paris; at 21, New York.
Beyond that, he also wanted to ensure the widest range of hair types, textures and concerns could be remedied by his initial assortment. “I like to be solution-oriented,” he said. “There are very, very common hair concerns I’ve seen from living in Paris, North Africa, East Coast and West Coast. I knew that the fundamental first step for me was to be able to create a core range of products that go as wide as possible.
“The brand is vegan and cruelty-free, and all of our packaging is made with PCR materials,” he continued. All of the wash-out and styling products also include AF Bonding System, a proprietary protein technology that structurally repairs damaged hair.
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