Apple and Epic Games hate each other. Apple removed Fortnite from the App Store today, and in turn Epic filed suit. So what's the beef?
, still an industry-defying phenomenon almost three years into its life, is currently unavailable on the iOS platform. The reason? Epic Games,’s developer, is intentionally challenging Apple’s policy that in-app purchases have to be made through Apple, and not any other method.against Apple, accusing the tech giant of “anti-competitive restraints and monopolistic practices.”
This was all kicked off earlier today when Epic announced that it was permanently lowering the price for V-Bucks, the in-game currency purchased with real money, by 20%. As part of the change, mobile players would have to agree to a new form of payment in order to get the discount. If they want to buy V-Bucks through the App Store or Android’s Google Play Store, they’ll still have to pay the old price; for the new, lower price, they’ll have to directly pay Epic..
Apple laid out its case in a statement provided to the press, pointing out that the new sales feature wasn’t “reviewed or approved by Apple,” and that it was implemented “with the express intent of violating” Apple guidelines. Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services.
Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem – including it’s [sic] tools, testing, and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines freely and we’re glad they’ve built such a successful business on the App Store.
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