Over six months later, it's clear most iPhone users decided to opt out from being tracked by advertisers.
, which is an advertiser and doesn't sell ads, said last month that Apple's privacy feature hurt user growth.
"We've really seen a huge increase in Apple search ads market share," said Shani Rosenfelder, head of content for AppsFlyer, an ad measurement firm. "They've become the new number one player, and they passed Facebook, which dominated iOS in the past."It took a few months before advertisers started seeing the full effects of Apple's changes as iPhone owners update their software.
"We see that the cost of media is increasing, especially for the users who have consented to tracking, because they're really valuable," Rosenfelder said. "Over time, we saw [SKAdNetwork] measurement results diverge meaningfully from the results we observed on other first and third-party measurement solutions, making Scan unreliable at a stand-alone measurement solution," Snap chief business officer Jeremi Gorman said.
Apple doesn't break out search ads in its financial results, but it is a small part of its services business, which reported $68.43 billion in revenue in the company's fiscal 2021, an increase of 27%. "I think our targeting can suffer compared to others like Apple who have the direct data themselves," Facebook COO Sheryl Sandberg said in October.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Apple ‘Tic-Tac’ Chip Causes iPhone 13 Repair HeadacheLife just become more difficult and more expensive for iPhone 13 owners...
Weiterlesen »
Apple Forced To Comply With Massive App Store ‘Fortnite’ RulingApple may have won 9 out of the 10 counts in its lawsuit with Epic Games, but that 10th count? That may start to cause some trouble for the tech giant.
Weiterlesen »
Apple CEO Tim Cook is anti-mindless scrolling: 'I think it's bad for your mental health'Apple CEO Tim Cook says mindless social media scrolling can be bad for your mental health, even though his company makes hardware that enables it. Here's why.
Weiterlesen »
Apple Leak Reveals Stunning New MacBook DesignApple’s next macOS laptop is expected to sport the new M2 processor, the updated design, and the latest technology offered by the Pro laptops. But it won’t be a MacBook Air.
Weiterlesen »
'We make sneakers that turn into apple trees'Our biggest challenge has been letting people know that the shoes won't biodegrade on their feet. For the shoes to decompose, they need a mixture of moisture and constant pressure underground, for an extended period of time.
Weiterlesen »
Mahershala Ali and Naomie Harris in Apple TV+’s ‘Swan Song’: Film Review | AFI 2021Glenn Close and Awkwafina also star in Benjamin Cleary’s sci-fi drama about a man with a terminal illness who turns to an experimental solution to shield his family from grief.
Weiterlesen »