With more commerce moving to mobile, companies will likely join Epic and Spotify in pushing back against Apple and Google's 30% fee policy
By banning "Fortnite," Apple and Google will dissuade other companies from attempting to avoid the 30% fee, but they will also attract greater regulatory scrutiny. A number of prominent companies including Spotify, Match Group, and Netflix haveThe companies likely targeted Apple rather than Google because Apple maintains sole control over the apps allowed on iOS, whereas Google allows third-party app stores to operate on Android.
Apple's legal battles in US and European courts will determine whether Apple can continue taking the 30% fee, and would likely impact Google's ability to do so as well.
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